The Departed

Demographics

A common and traditional method of audience profiling is known as demographics. This defines the adult population largely by the work that they do. It breaks the population down into six groups, and labels them by using a letter code to describe the income and statues of the members of each group.

The departed as a hybrid film consisting of the crime, thriller and drama genres is targeted at an audience that would be able to relate to the film and understand the characters and the roles played by the characters in the film. The departed would be targeted at the demographic group C2 and D. This is because the main character would be placed in the same demographic group.










Psychographics

This is a way of describing an audience by looking at their behavior and personality traits. Psychographics
labels a particular type of person and makes an assessment about their viewing and spending habits

The audience for the movie 'The Departed' consists of people who enjoy the genres crime, thriller, and drama. This suggests the psychographic groups for the film 'The Departed' would be reformers and explorers, this is because the film is based on an under cover police officer and his experiences of being a double agent . This is shown in explorers because of their individualism, experience and value for difference. This is also shown in reformers because of their freedom of restrictions and have social awareness, suggesting 'the Departed would interest them because of the main characters freedom of restrictions and social awareness.